I'm a
creative.
creative.
designer.
designer.
leader.
leader.
strategist.
strategist.
mentor.
mentor.
partner.
partner.
I'm a
creative.
designer.
leader.
strategist.
mentor.
partner.
Background
For over 20 years, I’ve helped organizations of all sizes imagine, build, and launch digital products. I’ve led teams as a Creative Director and rolled up my sleeves as a Principal Designer, always focused on elevating both the work and the folks I collaborate with.
Background
For over 20 years, I’ve helped organizations of all sizes imagine, build, and launch digital products. I’ve led teams as a Creative Director and rolled up my sleeves as a Principal Designer, always focused on elevating both the work and the folks I collaborate with.
Background
For over 20 years, I’ve helped organizations of all sizes imagine, build, and launch digital products. I’ve led teams as a Creative Director and rolled up my sleeves as a Principal Designer, always focused on elevating both the work and the folks I collaborate with.
Most recently, I was Executive Director of Design at Supply, a digital product and brand agency I co-founded. Over seven years, we launched websites, apps, and platforms for Fortune 500 companies, and built a brilliant team and company culture that I’m deeply proud of.
Most recently, I was Executive Director of Design at Supply, a digital product and brand agency I co-founded. Over seven years, we launched websites, apps, and platforms for Fortune 500 companies, and built a brilliant team and company culture that I’m deeply proud of.
Most recently, I was Executive Director of Design at Supply, a digital product and brand agency I co-founded. Over seven years, we launched websites, apps, and platforms for Fortune 500 companies, and built a brilliant team and company culture that I’m deeply proud of.
At the heart of everything I do is a simple belief: there’s always a better way to do things — and I’m endlessly curious to find it.
At the heart of everything I do is a simple belief: there’s always a better way to do things — and I’m endlessly curious to find it.
At the heart of everything I do is a simple belief: there’s always a better way to do things — and I’m endlessly curious to find it.
Mindset
Mindset
There's always a better way.
Approach: Product
Better products are born from collaboration, craft, and a deep respect for the people using them.
Approach: Product
Better products are born from collaboration, craft, and a deep respect for the people using them.
Approach: Product
Better products are born from collaboration, craft, and a deep respect for the people using them.
Better is more effective.
Great products are the result of clear product strategy and tight cross-functional collaboration. Strategy aligns the team around what matters most, while collaboration ensures we’re tapping into the full range of talent and perspective needed to make smarter, more effective decisions.
Better is more effective.
Great products are the result of clear product strategy and tight cross-functional collaboration. Strategy aligns the team around what matters most, while collaboration ensures we’re tapping into the full range of talent and perspective needed to make smarter, more effective decisions.
Better is more effective.
Great products are the result of clear product strategy and tight cross-functional collaboration. Strategy aligns the team around what matters most, while collaboration ensures we’re tapping into the full range of talent and perspective needed to make smarter, more effective decisions.
Better is more engaging.
Today’s users expect more — and they should. Visual polish, motion, cohesive structure, and moments of delight aren’t extras; they’re signs we care deeply about what we’re building regardless of whether it’s an MVP or a full-featured release.
Better is more engaging.
Today’s users expect more — and they should. Visual polish, motion, cohesive structure, and moments of delight aren’t extras; they’re signs we care deeply about what we’re building regardless of whether it’s an MVP or a full-featured release.
Better is more engaging.
Today’s users expect more — and they should. Visual polish, motion, cohesive structure, and moments of delight aren’t extras; they’re signs we care deeply about what we’re building regardless of whether it’s an MVP or a full-featured release.
Better is more human.
Good design solves problems. Great design solves them with empathy, respecting the user’s needs, habits, and the role your product plays in their everyday life.
Better is more human.
Good design solves problems. Great design solves them with empathy, respecting the user’s needs, habits, and the role your product plays in their everyday life.
Better is more human.
Good design solves problems. Great design solves them with empathy, respecting the user’s needs, habits, and the role your product plays in their everyday life.
Approach: People
Better leadership is about unlocking potential, creating space for others to grow, contribute, and thrive.
Approach: People
Better leadership is about unlocking potential, creating space for others to grow, contribute, and thrive.
Approach: People
Better leadership is about unlocking potential, creating space for others to grow, contribute, and thrive.
Better is more connected.
The team that knows, grows. I believe in creating forums where designers can break out of their silo — sharing what they’ve learned, connecting with other disciplines, and raising the bar together.
Better is more connected.
The team that knows, grows. I believe in creating forums where designers can break out of their silo — sharing what they’ve learned, connecting with other disciplines, and raising the bar together.
Better is more connected.
The team that knows, grows. I believe in creating forums where designers can break out of their silo — sharing what they’ve learned, connecting with other disciplines, and raising the bar together.
Better is more collaborative.
Great teams rely on each other. I encourage a culture where tapping others for a fresh set of eyes or practical knowledge is second nature, and everyone knows they’re supported by teammates they can count on.
Better is more collaborative.
Great teams rely on each other. I encourage a culture where tapping others for a fresh set of eyes or practical knowledge is second nature, and everyone knows they’re supported by teammates they can count on.
Better is more collaborative.
Great teams rely on each other. I encourage a culture where tapping others for a fresh set of eyes or practical knowledge is second nature, and everyone knows they’re supported by teammates they can count on.
Better is more supportive.
Everyone’s journey is different. Supporting someone’s growth means understanding their context, listening well, and helping them navigate challenges with empathy and encouragement.
Better is more supportive.
Everyone’s journey is different. Supporting someone’s growth means understanding their context, listening well, and helping them navigate challenges with empathy and encouragement.
Better is more supportive.
Everyone’s journey is different. Supporting someone’s growth means understanding their context, listening well, and helping them navigate challenges with empathy and encouragement.
Details
The makeup of me.
25
%
Strategy
I help teams align around the right problems before chasing solutions.
45
%
Design Thinking + Craft
I turn ideas into intuitive, well-crafted digital experiences.
30
%
Straight-Up Creativity
I bring imagination, instinct, and a love of the unexpected to every creative pursuit.
25
%
Strategy
I help teams align around the right problems before chasing solutions.
45
%
Design Thinking + Craft
I turn ideas into intuitive, well-crafted digital experiences.
30
%
Straight-Up Creativity
I bring imagination, instinct, and a love of the unexpected to every creative pursuit.
25
%
Strategy
I help teams align around the right problems before chasing solutions.
45
%
Design Thinking + Craft
I turn ideas into intuitive, well-crafted digital experiences.
30
%
Straight-Up Creativity
I bring imagination, instinct, and a love of the unexpected to every creative pursuit.
Strengths
Strengths
Strengths
Manager + Mentor
I support team growth via clear expectations, autonomy, and a passion for helping folks along their design journey.
Manager + Mentor
I support team growth via clear expectations, autonomy, and a passion for helping folks along their design journey.
Manager + Mentor
I support team growth via clear expectations, autonomy, and a passion for helping folks along their design journey.
Skilled Collaborator
I connect and play well with others, always looking for ways to unlock the full potential of cross-functional teams.
Skilled Collaborator
I connect and play well with others, always looking for ways to unlock the full potential of cross-functional teams.
Skilled Collaborator
I connect and play well with others, always looking for ways to unlock the full potential of cross-functional teams.
Strategic Catalyst
I drive product innovation and help keep the team aligned, ensuring we’re always moving forward together.
Strategic Catalyst
I drive product innovation and help keep the team aligned, ensuring we’re always moving forward together.
Strategic Catalyst
I drive product innovation and help keep the team aligned, ensuring we’re always moving forward together.
Empathetic Leader
I provide guidance, inspiration, and expertise at every stage, and never shy away from diving in to help where needed.
Empathetic Leader
I provide guidance, inspiration, and expertise at every stage, and never shy away from diving in to help where needed.
Empathetic Leader
I provide guidance, inspiration, and expertise at every stage, and never shy away from diving in to help where needed.
Systems Wizard
I live and breathe complex systems, and love figuring out how to simplify them for others.
Systems Wizard
I live and breathe complex systems, and love figuring out how to simplify them for others.
Systems Wizard
I live and breathe complex systems, and love figuring out how to simplify them for others.
Capabilities
Capabilities
Capabilities
Creative Direction
Team Management
Product Strategy
Product Planning
Design Strategy
Design/Dev Collaboration
User Interface Design
User Experience Design
Design Systems
Prototyping + Testing
Visual Design
Motion Design
Illustration + Storytelling
Figma + Adobe Suite
Webflow + Framer
Generative AI
Industries
Industries
Industries
Consumer Electronics
E-Commerce
Finance
Health & Fitness
Logistics
Media
Medical
Productivity
Real Estate
Retail
Telecommunications
Wearables
Professional History
Executive Director of Design and Founding Partner
April 2017 – March 2024
As Director of Design I led product strategy, design, content, research, prototyping, production, and design QA efforts, while growing our team from 4 to 18+ FTEs, including PMs, creative directors, designers, developers, and researchers.
Launched and scaled multiple large-scale digital platforms for Fortune 500 clients, including Bowflex, Nike, Daimler, and more, by partnering with executive stakeholders, defining the design vision, strategy, and roadmap for product initiatives, and fostering a collaborative environment that promotes user-centered and data-driven approaches alongside cross-functional teamwork.
Grew and managed our design team with 5+ direct reports, providing individual mentorship across all client engagements.
In 2019, the Portland Business Journal named Supply the 2nd fastest-growing company in Portland.
Professional History
Executive Director of Design and Founding Partner
April 2017 – March 2024
As Director of Design I led product strategy, design, content, research, prototyping, production, and design QA efforts, while growing our team from 4 to 18+ FTEs, including PMs, creative directors, designers, developers, and researchers.
Launched and scaled multiple large-scale digital platforms for Fortune 500 clients, including Bowflex, Nike, Daimler, and more, by partnering with executive stakeholders, defining the design vision, strategy, and roadmap for product initiatives, and fostering a collaborative environment that promotes user-centered and data-driven approaches alongside cross-functional teamwork.
Grew and managed our design team with 5+ direct reports, providing individual mentorship across all client engagements.
In 2019, the Portland Business Journal named Supply the 2nd fastest-growing company in Portland.
Professional History
Executive Director of Design and Founding Partner
April 2017 – March 2024
As Director of Design I led product strategy, design, content, research, prototyping, production, and design QA efforts, while growing our team from 4 to 18+ FTEs, including PMs, creative directors, designers, developers, and researchers.
Launched and scaled multiple large-scale digital platforms for Fortune 500 clients, including Bowflex, Nike, Daimler, and more, by partnering with executive stakeholders, defining the design vision, strategy, and roadmap for product initiatives, and fostering a collaborative environment that promotes user-centered and data-driven approaches alongside cross-functional teamwork.
Grew and managed our design team with 5+ direct reports, providing individual mentorship across all client engagements.
In 2019, the Portland Business Journal named Supply the 2nd fastest-growing company in Portland.
Creative Director (Agency Partner)
August 2020 – November 2022
Developed a “north star” experience vision for Bowflex’s digital strength training program that influenced their internal roadmap and product initiatives for the following 2 years.
Obtained leadership commitments and budget allocation for 2 product roadmaps by establishing and scaling a customer-centric category innovation practice and team.
Led a multi-disciplinary team to design and bring an AI-based strength and fitness coaching app to market as part of Bowflex’s JRNY digital fitness platform for phone and tablet.
Creative Director (Agency Partner)
August 2020 – November 2022
Developed a “north star” experience vision for Bowflex’s digital strength training program that influenced their internal roadmap and product initiatives for the following 2 years.
Obtained leadership commitments and budget allocation for 2 product roadmaps by establishing and scaling a customer-centric category innovation practice and team.
Led a multi-disciplinary team to design and bring an AI-based strength and fitness coaching app to market as part of Bowflex’s JRNY digital fitness platform for phone and tablet.
Creative Director (Agency Partner)
August 2020 – November 2022
Developed a “north star” experience vision for Bowflex’s digital strength training program that influenced their internal roadmap and product initiatives for the following 2 years.
Obtained leadership commitments and budget allocation for 2 product roadmaps by establishing and scaling a customer-centric category innovation practice and team.
Led a multi-disciplinary team to design and bring an AI-based strength and fitness coaching app to market as part of Bowflex’s JRNY digital fitness platform for phone and tablet.
Creative Director (Agency Partner)
June 2017 – August 2019
Validated the concept of a creator-driven, two-sided sneaker marketplace through rapid iterative testing in-market, enabling our client to obtain funding to grow it into a mature platform.
Led a cross-disciplinary team of designers and developers to grow the above concept into Cultivator, a bespoke sneaker E-commerce platform with integrated creator tools, marketplace, and ops dashboard.
Contributed to the seamless acquisition of Cultivator by Nike by You in 2019 by launching over a dozen successful campaigns, generating $3.8M in revenue and an average conversion rate of over 15%.
Creative Director (Agency Partner)
June 2017 – August 2019
Validated the concept of a creator-driven, two-sided sneaker marketplace through rapid iterative testing in-market, enabling our client to obtain funding to grow it into a mature platform.
Led a cross-disciplinary team of designers and developers to grow the above concept into Cultivator, a bespoke sneaker E-commerce platform with integrated creator tools, marketplace, and ops dashboard.
Contributed to the seamless acquisition of Cultivator by Nike by You in 2019 by launching over a dozen successful campaigns, generating $3.8M in revenue and an average conversion rate of over 15%.
Creative Director (Agency Partner)
June 2017 – August 2019
Validated the concept of a creator-driven, two-sided sneaker marketplace through rapid iterative testing in-market, enabling our client to obtain funding to grow it into a mature platform.
Led a cross-disciplinary team of designers and developers to grow the above concept into Cultivator, a bespoke sneaker E-commerce platform with integrated creator tools, marketplace, and ops dashboard.
Contributed to the seamless acquisition of Cultivator by Nike by You in 2019 by launching over a dozen successful campaigns, generating $3.8M in revenue and an average conversion rate of over 15%.
Principal Interaction Designer
January 2013 – April 2017
Delivered successful projects with positive results for clients such as Adidas, AT&T, Coca-Cola, Daimler Trucks North America, GE, FedEx, Honeywell, HP, Intel, Microsoft, Nike, Technicolor, and others.
Designed and delivered a streaming media platform with Technicolor, generating enough valuable IP to land a partnership with Dreamworks Animation and acquisition by Fandango in 2012.
Designed, built, and documented a configurable, white-label tablet OS in partnership with Intel that allowed companies to create a branded tablet experience for their unique audiences.
Mentored 4+ designers and collaborated with leadership to create a space where amazing design could happen.
Principal Interaction Designer
January 2013 – April 2017
Delivered successful projects with positive results for clients such as Adidas, AT&T, Coca-Cola, Daimler Trucks North America, GE, FedEx, Honeywell, HP, Intel, Microsoft, Nike, Technicolor, and others.
Designed and delivered a streaming media platform with Technicolor, generating enough valuable IP to land a partnership with Dreamworks Animation and acquisition by Fandango in 2012.
Designed, built, and documented a configurable, white-label tablet OS in partnership with Intel that allowed companies to create a branded tablet experience for their unique audiences.
Mentored 4+ designers and collaborated with leadership to create a space where amazing design could happen.
Principal Interaction Designer
January 2013 – April 2017
Delivered successful projects with positive results for clients such as Adidas, AT&T, Coca-Cola, Daimler Trucks North America, GE, FedEx, Honeywell, HP, Intel, Microsoft, Nike, Technicolor, and others.
Designed and delivered a streaming media platform with Technicolor, generating enough valuable IP to land a partnership with Dreamworks Animation and acquisition by Fandango in 2012.
Designed, built, and documented a configurable, white-label tablet OS in partnership with Intel that allowed companies to create a branded tablet experience for their unique audiences.
Mentored 4+ designers and collaborated with leadership to create a space where amazing design could happen.
Sr. Interaction Designer
August 2009 – January 2013
Sr. Interaction Designer
August 2009 – January 2013
Sr. Interaction Designer
August 2009 – January 2013
Interaction Designer
July 2005 – August 2009
Interaction Designer
July 2005 – August 2009
Interaction Designer
July 2005 – August 2009
Designer
June 2004 – July 2005
Designer
June 2004 – July 2005
Designer
June 2004 – July 2005
Education
University of Washington
BFA Visual Communication Design
Education
University of Washington
BFA Visual Communication Design
Education
University of Washington
BFA Visual Communication Design